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Robbie Rivera Takes Juicy Beach out of Miami and Goes on the Road to New York

June 14th, 2012 -

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With dance music reaching new heights in America, Robbie Rivera’s stepped up his game and taken things to the next level. This summer is no time for relaxation as Robbie for the first time takes Juicy Beach out of Miami and brings it on the road for the first ever Juicy New York, turning Governors Island into a dance music oasis on July 14. Careful attention is being made to select a lineup that reflects Juicy’s strict programming policy while also giving a nod to New York City’s rich house music history. Juicy New York promises to offer a truly compelling lineup that can’t be found anywhere else during the summer…and in an unforgettable setting.
Since 2005, Robbie Rivera and his wife and business partner, Monica, have been the driving forces behind the world-renown Juicy Beach party at WMC in Miami each March, which attracts thousands of clubbers and A-list DJs around the world — including Kaskade, Deadmau5, Benny Benassi, Axwell, Sander van Doorn and others — and has gone on to Ibiza and beyond. In addition to the live element of the brand, Juicy encompasses Robbie’s highly syndicated radio show, “The Juicy Show,” featuring today’s top guest DJs such as Laidback Luke, Dero, 3LAU, Roger Sanchez and Alex Gaudino.
While the Juicy New York lineup won’t be revealed until closer to the event, one thing that’s certain is that Robbie’s set will be packed with his own classics, many culled from his new album ‘Dance Or Die.’ The album features some of the most well-respected, chart-topping vocalists in dance music today such as Blake Lewis, Lizzie Curious, Sue Cho, and Wynter Gordon. The 18+ event will take place from 4 p.m. to midnight at Governors Beach Club, which  encompasses a 4-story tent with open walls, an open air beach, VIP areas, a state of the art sound and light system, over 100 feet of bar space, and spectacular views of New York City.

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