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Fernet-Branca Launches Digital Campaign To Send Your Band On A Trip To The Pitchfork Music Festival

June 5th, 2012 -

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Fernet-Branca the classic Italian wine-based liqueur also known as a digestivo or amaro among the wine and spirits cognoscenti, wants to send your band to Pitchfork Festival . Fernet-Branca U.S.A. launches Fernet-Branca Band Fest, a Facebook contest that focuses on viral fan interaction and partners the spirits company with the Pitchfork Music Festival. The program gives one winning local band with the most “Likes” a shot at stardom – the chance to play live at the Fernet-Branca after show during the Pitchfork Music Festival in Chicago.

The contest kicks off regionally, calling all bands in Atlanta, Austin, Chicago and Florida to upload videos of their best original performance at www.facebook.com/fernetbranca to enter. Starting May 28th, fans can view and “Like” their favorite performance videos. The three bands with the most Facebook votes within each geographic region will win a semi-finalist prize of $500 and advance to compete in a local Fernet-Branca Battle of the Bands.

Local market Battles will take place at the following locations:
∙ Florida – Tobacco Road, June 9th
∙ Austin – Beauty Ballroom, June 10th
∙ Atlanta – Purgatory Room at The Masquerade, June 10th
∙ Chicago – Reggie’s, June 12th

On June 13th, the four winners of the Fernet-Branca Band Fest battle will be announced and voting will open to let the public decide which band gets the grand prize – an all-expenses paid trip to Chicago, VIP passes to the Pitchfork Music Festival, and the chance to open for a Pitchfork Music Festival act at the Fernet-Branca after show.

“Founded in 1845, Fernet-Branca’s identity is rooted in originality and we are committed to integrating exciting opportunities for artists, musicians and fans,” said Tom Maruscsak, Senior Vice President of Marketing for Infinium Spirits, the exclusive U.S. importer for the Italian brand. “This program offers the opportunity for independent bands to receive recognition based on the power of their fan communities, while providing them that once-in-a-lifetime chance to get noticed during a major music event.”

Fernet-Branca chose an after show at Pitchfork Music Festival for the winning performance because of the growing popularity of the festival and the caliber of bands who attend. Maruscsak added, “The festival draws great bands and music fans from around the country, so it’s the place to be for an up-and-coming group. We’re excited about the quality of talent we expect to see from the contest submissions and encourage the public to participate either by submitting their band performance to our U.S. Facebook page or by voting for their favorites.”

For more information on the Fernet-Branca Band Fest contest, visit www.facebook.com/fernetbranca.

 

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