If Subculture were to have a thesis… it would be to help consumers discover and local economies thrive. At Subculture, their goal is to bring entertainment to suburban communities that lack the excitement and flavor most metropolitan areas experience like Chicago, New York, or Los Angeles. They do this because they know that suburban communities want to feel like their a part of a thriving community. We prefer options, but yearn for discovery. What they need is Subculture. As a young company, Subculture is constantly growing and learning. It’s hosting events, such as Record Store Day with Radio Active Records, igniting concerts with venues, promoting charity causes, and finally, it’s beginning to develop hosting its own festivals.